Text reading 'How to be a cool rock' with the word 'rock' in large blue letters

Takes dream home to dreaming at home.

My generation doesn’t believe in the American dream. While housing prices have increased and Gen Z reaching adulthood we can say that homeownership isn’t possible. Rook is here to bring that dream back.

Dream house, Dream location, Dream well without stress.

OOH

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Black and white photo collage on a brick wall, featuring children playing, sitting, and smiling, with text promoting dreaming and childhood.
A billboard on a white wall displays a monochrome photo of a family gathering dinner with a festive background, with the text "Turn Dreams into Memories" in blue.

STUNT

The American dream is dead.

A poster with the text 'The American Dream is Dead' attached to a weathered, brown surface with duct tape and stickers.
A crumpled newspaper titled 'Daily Camera' with the headline 'The American Dream is Dead' and a QR code below.
Two white T-shirts with blue text and graphics, laid flat on a blue background. The front of the left T-shirt has a partial quote in blue text: "The American Dream is Dead" with a graphic of a foot. The back of the right T-shirt has the word "Rook" in large blue text.

A QR code will help expand Rook into neighboring cities by gathering data on those who fill it out.

Showing how much you could save on your mortgage with Rook. 

VIDEO

Two images; the first shows a couple walking outside a house at sunset, and the second shows a row of colorful houses at dusk with the words 'Step into your dreams' and the Rook logo
A digital card titled "Hometown Dreams" with two images and a story about hometowns and childhood memories. The first image shows a person walking down a dimly lit winter street at dusk. The second image depicts a snowy mountain landscape at sunset with the text "Hometown Dreams" and the logo "rook".

SOCIAL

Instagram post from RookCapital showing a black and white photo of a family in a kitchen, with a mother, father, and young girl. The overlay text says, "TAKES DREAM HOME, TO DREAMING AT HOME" and the Rook logo in blue.
A scenic autumn landscape with a creek flowing through a forest of trees with yellow and orange leaves.
Instagram post from RookCapital with a background photo of mountains and trees, titled 'HOMETOWN DREAMS' in bold text, and a caption announcing a hometown story contest.

AD, Design, Copy: Jamie Chihuan

AD, Copy: Lauren Bondy

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