Portal | Brand Identity
Beyond attention. Beyond trends. Beyond the screen.
When Portal approached me to collaborate on their rebrand, I was invited to imagine an identity for a brand founded on the belief that film production needs a new innovative approach. I centered the brand direction on "futuristic, endless possibilities" highlighting the unique perspective behind every story they tell for brands. We developed a cohesive brand hierarchy that seamlessly adapted to a retro new age, minimal portal style.
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The system created strategic cohesion & consistency across the brand’s visual elements while considering how elements would work in film settings.
Creative Direction/Design: Jamie ChihuanGraphic Designer: Orlando Quiroz