Capturing the essence of a person is similar to capturing the essence of a brand. We have an identity, a story to tell. Everyone has a different story that shapes them into the person they are. As a portrait photographer, it is my job to expose the identity of the person I'm photographing. Yet I include my sense of myself in each photo. My style shows that life isn't always full of smiles. When I shoot a set of portraits for a client I make sure to contain a constant theme in each photo.