Gibson logo with the slogan 'Make Some Noise. Again' in yellow and white text.

In life you can either ride the waves or make them.

Go to school. Get a Job. Start a family. Die.

As we grow older, we forget about the things that made us who we were. The rough edges are smoothed down, and we fall into the cycle of adulthood. But there's a musical escape, Gibson wants you to pick up your guitar and MAKE SOME NOISE. Again.

OOH

Open magazine featuring two photos of musicians. The left side shows a man sitting in a dimly lit room with a laptop, with the text 'The only weight on your shoulders' overlaid. The right side shows a woman playing an electric guitar in a warmly lit room, with the text 'Should be hanging by a strap' and a Gibson logo with the phrase 'Make some noise. Again'.
Split image showing two men. On the left, a man in a beige shirt sitting at a desk in an office. On the right, a man with red hair playing an electric guitar, leaning against a wall in a room with a wooden floor. Text in the middle states: 'There are two kinds of feedback only one is worth listening to.' At the top right, the Gibson logo and slogan 'Make Some Noise. Again'.
Gibson logo in a beige color on a light background.
Gibson logo in beige on a light background.
Gibson logo in beige on a light beige background.
Three framed posters on a wall featuring musicians playing guitars with red lighting effects, advertising Gibson guitars and music events.
Crowd at a concert with hands raised, illuminated by stage lighting, with neon-style text reading 'Gibson,' 'Make Some Noise. Again,' and 'We offer performance reviews unlike any other.

EXPERIENCES

HAPPY HOURS:

Enjoy live music during company happy hours at local downtown bars. Hosted by Gibson artists.

The Ultimate trade in:

At participating Gibson retailers we are offering trade- ins of old office equipment for credit towards a new guitar. We then plan on donating the office gear back to community centers, small businesses and schools in under developed areas.

A Gibson Les Paul electric guitar with a cherry red finish, white pickguard, and cream-colored tuning pegs.
Multiple office printers, copiers, and scanners, along with a desktop computer, a laptop, and tablets, arranged on a black background.
Red arrow pointing to the right with a black border

WORK FROM HOME ROCKSTARS:

Using the Gibson app we will host a special learning tab that keeps score like a game. Think of it as a guitar hero on your phone but with a real guitar. Have fun learning again while on mute on your Zoom calls.

(We promise we won’t tell)

Person sitting on wooden deck playing an orange electric guitar, with a tablet displaying guitar chords nearby, outdoors on a rooftop or balcony.

AD & Design: Jamie Chihuan

CW: Austin Lozano & Sam Hamerski

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