Gibson

Make some noise again.

Spec work for

Gibson

Year

2023

Role

Creative Direction

Art Direction

Design

Campaign

Gibson logo with the slogan 'Make Some Noise. Again' in yellow and white text.

  • Go to school. Get a Job. Start a family. Die.

    As we grow older, we forget about the things that made us who we were. The rough edges are smoothed down, and we fall into the cycle of adulthood. But there's a musical escape, Gibson wants you to pick up your guitar and MAKE SOME NOISE. Again.

OOH

Open magazine featuring two photos of musicians. The left side shows a man sitting in a dimly lit room with a laptop, with the text 'The only weight on your shoulders' overlaid. The right side shows a woman playing an electric guitar in a warmly lit room, with the text 'Should be hanging by a strap' and a Gibson logo with the phrase 'Make some noise. Again'.
Gibson print ad reading “You can either ride the waves, or make the waves,” with office workers in cubicles
Gibson print ad: “There are two kinds of feedback. Only one is worth listening to.” An office worker in a cubicle beside a guitarist with a Les Paul
Animated gold Gibson logo
Gibson logo in beige on a light background.
Gibson logo in beige on a light beige background.
Three framed Gibson “Make Some Noise. Again.” posters on a wall
Gibson “Make Some Noise. Again.” billboard on a city building
Gibson ad over a concert crowd with raised hands: “We offer performance reviews”

EXPERIENCES

HAPPY HOURS:

Enjoy live music during company happy hours at local downtown bars. Hosted by Gibson artists.

Gibson “Happy Hours” neon sign for artist-hosted happy hour events

The Ultimate trade in:

At participating Gibson retailers we are offering trade- ins of old office equipment for credit towards a new guitar. We then plan on donating the office gear back to community centers, small businesses and schools in under developed areas.

A Gibson Les Paul electric guitar with a cherry red finish, white pickguard, and cream-colored tuning pegs.
Old office printers, monitors and laptops collected through the Gibson gear trade-in program
Red arrow pointing to the right with a black border

WORK FROM HOME ROCKSTARS:

Using the Gibson app we will host a special learning tab that keeps score like a game. Think of it as a guitar hero on your phone but with a real guitar. Have fun learning again while on mute on your Zoom calls.

(We promise we won’t tell)

Spec ad created for the brand: Gibson, by ad school: Miami Ad Schoo

AD & Design: Jamie Chihuan

CW: Austin Lozano & Sam Hamerski