Dasani

Help fill in the Tap Map.

Spec work for

Dasani

Award

Crowbar Awards Q1 Winner

Role

Art Direction

Video

Campaign

Hand filling a Dasani “Water on Tap” bottle at a kitchen sink

r u drinking lead water?

Tap map deals with americas hidden issue using americas least favorite water brand.

If Dasani is just tap water then how come it’s cleaner than your tap water. Let’s show you how much cleaner Dasani water is compared to your tap.

Tap Map aims to document the lead pipelines forgotten about in americas largest cities.

Campaign

Scan the QR code, fill up the bottle with your tap water, and Mail it off to Dasani. They will test the water and highlight the affected lead lines on a trackable map.

Map of Chicago showing a route marked in red lines.

PACKAGING

Special edition Dasani bottles for you to send us your tap water.

Compostable and Eco Friendly.

A plastic water bottle labeled DASANI WATER ON TAP with a white cap, designed to look like a paper bottle, containing purified water.
Blue bottle with white cap featuring large white text saying 'Help Fill in the Tap Map' and a QR code on a white background.

Case Study

Spec work for Dasani

AD, Video: Jamie Chihuan

CW: Sam Hamerski & Austin Lozano