Immortalize Sweetness

Assorted miniature candy boxes with vintage horse racing and equestrian-themed designs.

Death comes in many faces. Sugar or Cigs.

Candy Cigs have fallen off due to various reasons. So how can we promote them without the obvious.

Let’s make art with them!

OOH

A large outdoor advertisement displays an artistic chalk drawing of a man's face in profile, resembling Vincent van Gogh, accompanied by a cigarette carton labeled 'Kings Candy' with cigarettes emerging from it. The text includes the phrase "Immortalize Sweetness," crediting the artwork to Vincent van Gogh with oil paint and Andy Warhol with acrylic paint, and a prompt "You: Candy Cigarettes."
A large Billboard with a warning that says 'Unconventional use may lead to a masterpiece.' The billboard features a chalk-style sketch of a woman with curly hair, holding a box of Kingston ice cream, with the phrase 'Immortalize Sweetness' below.
A city street at night with a digital billboard showing a chalk drawing of a person doing a handstand on a chalkboard, with a pack of Kings Candy cigarettes attached to the top right corner of the billboard. The billboard has a warning label that reads "Even Keith Haring couldn't resist." The background features blurred city lights, tall buildings, and traffic.
Open magazine page shows a chalk sketch of a hand with one finger pointing up. The text reads 'Don't Lick The Paper'. There is a small container of candy labeled 'Kings' and a hashtag '#candyart2022' at the bottom.
A black informational poster on a stand in a mall, featuring a white sketch of a sunflower and text about an art piece titled 'Heartache, 2022' using candy cigarettes as medium, located near clothing stores with mannequins and shoppers in the background.
A chalkboard sign on a city sidewalk at night with the message 'More permanent than a cavity.' and a drawing of a molar with a hammer. City lights and buildings with illuminated windows are in the background.
A graphic of a black cross with three blue arrows pointing left, right, and down.

#Candyartweek

During #Candyartweek, 6 famous artists are featured every day and a surprise celebrity will be featured on the final day. They will make reels/TikToks sharing their process of creating artwork with candy cigarettes. 

These pieces will be auctioned off at Sotheby's.

All the money raised at the auction will be donated to the American Lung Association. 

Launch Instagram →

Screenshot of an Instagram profile named Worldconfectionsinc, featuring a bio stating 'The highest quality confectionery products' and contains icons for profile editing, Candy Art, Products, and Nouveau. The profile has 3 posts, 3,047 followers, and follows 109 accounts. The displayed posts are a black and white candy art image, a candy product image, and a colorful comic-style artwork.

famous artists create Candy art →

A black chalkboard with two simple face sketches, swirly lines beneath, and the word 'Kans' written at the bottom.
Man wearing a black T-shirt with paint splatters and a black baseball cap with a colorful logo, posing indoors against a black and white wall.

Auction off art for charity →

A auctioneer at Sotheby's auction house holding a gavel and speaking to an audience.

Art Basel Show

World Confections is offering 10 artists who submit their best pieces made from candy cigarettes to be featured in a gallery space at Art Basel. 

Each artist will be flown out and will be signing prints. While also winning a stipend to continue their art practice.

The exterior of Art Basel art fair venue with a large sign displaying the event name against a modern building with a textured facade under a clear blue sky.
Sketch of a human skull on a blackboard inside a white frame, displayed on a dark gallery wall with spotlights.

Selected artworks will also be used on limited edition packaging.

A pack of cigarettes with white chalk outline illustration of cotton plants on black box and white chalk impressions inside. The word 'CANDY' with net weight 0.42 oz (12g) at the bottom.

50 second spot

Art Direction, Design, Copy, Video: Jamie Chihuan

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