World Confections doesn't have social media. Why not launch them with our campaign? 

During #Candyartweek, 5 famous artists are featured every day and a surprise celebrity will be featured on the final day. They will make reels sharing their process of creating a piece using candy cigarettes. 

These pieces will be auctioned off at Sotheby's.

All the money raised at the auction will be donated to the American Lung Association. 

World Confections is offering 10 artists who submit their best pieces made from candy cigarettes to be featured in a gallery space at Art Basel. 

Each artist will be flown out and will be signing prints keeping the money they make during the entire process.