Immortalize Sweetness
Death comes in many faces. Sugar or Cigs.
Candy Cigs have fallen off due to various reasons. So how can we promote them without the obvious.
Let’s make art with them!
OOH
#Candyartweek
During #Candyartweek, 6 famous artists are featured every day and a surprise celebrity will be featured on the final day. They will make reels/TikToks sharing their process of creating artwork with candy cigarettes.
These pieces will be auctioned off at Sotheby's.
All the money raised at the auction will be donated to the American Lung Association.
Launch Instagram →
Have famous artists create Candy art →
Auction off art for charity
Art Basel Show
World Confections is offering 10 artists who submit their best pieces made from candy cigarettes to be featured in a gallery space at Art Basel.
Each artist will be flown out and will be signing prints. While also winning a stipend to continue their art practice.
Selected artworks will also be used on limited edition packaging.
Video
Art Direction, Design, Copy, Video: Jamie Chihuan