Immortalize Sweetness

Assorted miniature candy boxes with vintage horse racing and equestrian-themed designs.

Death comes in many faces. Sugar or Cigs.

Candy Cigs have fallen off due to various reasons. So how can we promote them without the obvious.

Let’s make art with them!

OOH

A large Billboard with a warning that says 'Unconventional use may lead to a masterpiece.' The billboard features a chalk-style sketch of a woman with curly hair, holding a box of Kingston ice cream, with the phrase 'Immortalize Sweetness' below.

A city street at night with a digital billboard showing a chalk drawing of a person doing a handstand on a chalkboard, with a pack of Kings Candy cigarettes attached to the top right corner of the billboard. The billboard has a warning label that reads "Even Keith Haring couldn't resist." The background features blurred city lights, tall buildings, and traffic.

#Candyartweek

During #Candyartweek, 6 famous artists are featured every day and a surprise celebrity will be featured on the final day. They will make reels/TikToks sharing their process of creating artwork with candy cigarettes.

These pieces will be auctioned off at Sotheby's.

All the money raised at the auction will be donated to the American Lung Association.

Launch Instagram →

famous artists create Candy art →

Auction off art for charity →

Art Basel Show

World Confections is offering 10 artists who submit their best pieces made from candy cigarettes to be featured in a gallery space at Art Basel.

Each artist will be flown out and will be signing prints. While also winning a stipend to continue their art practice.

The exterior of Art Basel art fair venue with a large sign displaying the event name against a modern building with a textured facade under a clear blue sky.

Sketch of a human skull on a blackboard inside a white frame, displayed on a dark gallery wall with spotlights.

Selected artworks will also be used on limited edition packaging.

50 second spot

Art Direction, Design, Copy, Video: Jamie Chihuan

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