Immortalize Sweetness

Assorted miniature candy boxes with vintage horse racing and equestrian-themed designs.

Death comes in many faces. Sugar or Cigs.

Candy Cigs have fallen off due to various reasons. So how can we promote them without the obvious.

Let’s make art with them!

OOH

“Immortalize Sweetness” chalk-art ad laid out on a city plaza
A large Billboard with a warning that says 'Unconventional use may lead to a masterpiece.' The billboard features a chalk-style sketch of a woman with curly hair, holding a box of Kingston ice cream, with the phrase 'Immortalize Sweetness' below.
Digital billboard at night showing a chalk drawing and the line “Even Keith Haring couldn’t resist”
Open magazine spread with a World Confections chalk-art ad
“Immortalize Sweetness” poster in a shopping mall
Bus shelter poster at night with chalk art and the line “More permanent than a candy”
American Lung Association logo

#Candyartweek

During #Candyartweek, 6 famous artists are featured every day and a surprise celebrity will be featured on the final day. They will make reels/TikToks sharing their process of creating artwork with candy cigarettes. 

These pieces will be auctioned off at Sotheby's.

All the money raised at the auction will be donated to the American Lung Association. 

Launch Instagram →

World Confections Instagram profile for #CandyArtWeek

famous artists create Candy art →

Phone showing a chalk drawing made for #CandyArtWeek
Artist in a chalk-dusted black T-shirt

Auction off art for charity →

Auctioneer at a Sotheby’s charity auction of candy cigarette art

Art Basel Show

World Confections is offering 10 artists who submit their best pieces made from candy cigarettes to be featured in a gallery space at Art Basel. 

Each artist will be flown out and will be signing prints. While also winning a stipend to continue their art practice.

The exterior of Art Basel art fair venue with a large sign displaying the event name against a modern building with a textured facade under a clear blue sky.
Sketch of a human skull on a blackboard inside a white frame, displayed on a dark gallery wall with spotlights.

Selected artworks will also be used on limited edition packaging.

Limited-edition candy cigarette pack with chalk-art illustration
Black candy cigarette box with a chalk flower illustration

50 second spot

Spec work for World Confections

Art Direction, Design, Copy, Video: Jamie Chihuan

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