Nike,

Built between creativity.

Spec work for

Nike

Year

2026

Role

Creative Direction

Photography

Design

Campaign

Nike “Built Between Creativity” poster: a single flower with the Nike swoosh

  • Nikes aren’t just worn by athletes but by everyday people who have just as complex and emotional stories to tell. Nikes decade-long influence in the sports world is challenged in a new world where creatives and content creators share the same spotlight as famous athletes. The journey is more important than the destination

A close-up of a pink hyacinth flower with a chalk or pastel swirl drawn on the dark surface beneath it.
Open magazine with a Nike advertisement featuring a pair of sneakers filled with flowers and large text that reads, 'The creative miles that let you grow.'
Close-up of worn sneakers with dirt and grime, placed on a red surface, with pink and purple flowers inside the shoes and the Nike logo at the bottom.
Close-up of a Nike shoe with small colorful flowers inside, and the Nike swoosh logo visible at the bottom of the image.
Close-up of a black Nike shoe with white logo, surrounded by pink and purple flowers, a green flower, and some blackberries.
A bouquet of flowers in a recycling bin with the words 'BUILT BETWEEN LONG NIGHTS' overlayed and a Nike swoosh logo at the bottom.
Paint-covered Nike sneakers with flowers growing out of them: “Miles made, not given”
Nike print ad: a worn sneaker with flowers and the line “Miles made, not given”
A pair of worn black sneakers filled with pink, purple, and green flowers, placed on a red surface with scattered white specks.
A floral arrangement of pink and purple flowers with green leaves in a black container, placed on a surface with a white cloth underneath.
A close-up of a Nike flower arrangement with pink, purple, and green flowers and a black Nike ribbon, placed on a reddish surface.
A black Nike shoe decorated with flowers, placed on a pink painted platform with paint bottles and spray bottles beside it, against a dark red background.
A battered black Nike sneaker filled with colorful flowers, placed on a paint-covered platform with a red background.
A sneaker with flowers arranged around it and a Nike logo visible on the shoe, placed on a red surface with a dark background.
A centered pink chrysanthemum flower, a yellow-green button mum, purple statice, and green foliage arranged in a black shoe with paint-splattered sole against a dark background.
A mixed bouquet of flowers including pink dahlias, green chrysanthemums, and purple statice, arranged in a black floral foam block.